A few people at the Search Engine Strategies Conference in Chicago this week, including some panelists on stage and many influential members of our industry, made it seem like personalization will mean the death of SEO. Aside from the obvious easy jabs from paid search extremists whose model would predict growth as a result of less emphasis on organic search, others seemed to lean a little too far toward fear mongering.
There were voices of reason as well. During the "Search Industry Today" panel, SES board member (and my friend) Anne Kennedy eloquently stated something I strongly agree with: "...(SEO) is evolving, not dead. What is dead is the rankings, yet over and over people talk about top 10 rankings."
See the full story at: http://searchenginewatch.com/3635872
There were voices of reason as well. During the "Search Industry Today" panel, SES board member (and my friend) Anne Kennedy eloquently stated something I strongly agree with: "...(SEO) is evolving, not dead. What is dead is the rankings, yet over and over people talk about top 10 rankings."
See the full story at: http://searchenginewatch.com/3635872
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