Defining your business goals is one of the most important things you can do at the start of any SEO project. For example, your goal might be to increase your non-branded search traffic by 25 percent.
Once you've defined your business goals, you can then think about the things that need to happen to meet those goals, and the nature of the SEO team required to meet them. Let's determine how to measure the results of your SEO efforts.
Ranking Reports?
Frequently, our clients tell us that they want to achieve a certain ranking for a specific search term. Many products that help you set up and monitor your rankings are available on the market. However, we prefer not to focus on this way of measuring results.
First, these types of programs scrape search engine results, and this is against the terms of service of the search engines. For this reason, it probably isn't a good idea to do that in any volume.
See the full story at: http://searchenginewatch.com/3635889
Once you've defined your business goals, you can then think about the things that need to happen to meet those goals, and the nature of the SEO team required to meet them. Let's determine how to measure the results of your SEO efforts.
Ranking Reports?
Frequently, our clients tell us that they want to achieve a certain ranking for a specific search term. Many products that help you set up and monitor your rankings are available on the market. However, we prefer not to focus on this way of measuring results.
First, these types of programs scrape search engine results, and this is against the terms of service of the search engines. For this reason, it probably isn't a good idea to do that in any volume.
See the full story at: http://searchenginewatch.com/3635889
Leave a comment