Link marketing can be expensive -- especially in competitive fields. Let's look at how a business with a small budget can accomplish the task, and get good rankings.
Donate Services for Publicity
Any business can employ this public relations strategy. It's all about donating your services to help nonprofits and community organizations.
Let's say your business is a day spa. Arrange for one of your massage therapist to visit a 911 call center to provide free massages once a week for a month. Then contact local media outlets, the mayor's office, community groups, and others.
Let as many people who could spread the word know about this. Your company will end up with great links, and a great deal of public exposure.
Why once a week for a month? Because you aren't a public relations firm, this allows time each week to reach out and make new contacts in the community. It also allows more opportunities to arrange photos, and video clips with the media.
See the full story at: http://searchenginewatch.com/3635630
Donate Services for Publicity
Any business can employ this public relations strategy. It's all about donating your services to help nonprofits and community organizations.
Let's say your business is a day spa. Arrange for one of your massage therapist to visit a 911 call center to provide free massages once a week for a month. Then contact local media outlets, the mayor's office, community groups, and others.
Let as many people who could spread the word know about this. Your company will end up with great links, and a great deal of public exposure.
Why once a week for a month? Because you aren't a public relations firm, this allows time each week to reach out and make new contacts in the community. It also allows more opportunities to arrange photos, and video clips with the media.
See the full story at: http://searchenginewatch.com/3635630
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