Whether you're a business or an individual, you must wrestle with many complex issues for social media. These can often be overwhelming. Where to even begin?
Rather than be paralyzed, it's often best to understand that there are four simple, yet critical, steps to social media
It's easiest to think of it as a stairway, and the diagram is laid out as such. If you learn anything from this column, it's that you need to take that first step. It's also the most important one. As showcased in the diagram, the four steps are:
1. Listen to your customer and conversations around your brand.
2. Interact -- join the conversation.
3. React -- Adjust your product or service based on feedback.
4. Sell.
See the full story at: http://searchenginewatch.com/3635372
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