Clients can easily become obsessed with on-page SEO, constantly tweaking title tags, headings, and on-page content. While these activities are important at the right place and time, people shouldn't get obsessed with it. Do the necessary work up front, make some decisions, and then move on.
Tweaking on-page content on existing pages quickly begins to offer you diminishing returns. In addition, you probably have limited resources for SEO. As a result, every minute you spend tweaking (and re-tweaking) on-page factors is a minute you don't spend on promoting the Web site (collectively this includes link building, PR, and social media reference building).
Unlike on-page SEO, Web site promotion nearly always continues to offer good returns. The only exception to this is if your site is dominant in the SERPs in your space.
See the full story at: http://searchenginewatch.com/3635670
Tweaking on-page content on existing pages quickly begins to offer you diminishing returns. In addition, you probably have limited resources for SEO. As a result, every minute you spend tweaking (and re-tweaking) on-page factors is a minute you don't spend on promoting the Web site (collectively this includes link building, PR, and social media reference building).
Unlike on-page SEO, Web site promotion nearly always continues to offer good returns. The only exception to this is if your site is dominant in the SERPs in your space.
See the full story at: http://searchenginewatch.com/3635670
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