Many interactive marketing companies and their clients are fully immersed in 2010 planning these days, as my Outlook calendar can demonstrate. Fortunately, SEO is getting more consideration for a bigger piece of the pie (or even better, an additional whole pie to complement increased search and display advertising budgets).
Before delving too far into 2010, however, marketers should also consider what to do from an SEO perspective to push the needle further during the upcoming online holiday season.
While we'll primarily focus on Consumer Products and Retail (CP&R) verticals, other categories (e.g., financial services and pharma) can still make an effort to improve organic visibility and traffic during November and December. CP&R sites, especially those with large e-commerce platforms, look to the holiday season for a large portion of the annual income generated online.
See the full story at: http://searchenginewatch.com/3635439
Before delving too far into 2010, however, marketers should also consider what to do from an SEO perspective to push the needle further during the upcoming online holiday season.
While we'll primarily focus on Consumer Products and Retail (CP&R) verticals, other categories (e.g., financial services and pharma) can still make an effort to improve organic visibility and traffic during November and December. CP&R sites, especially those with large e-commerce platforms, look to the holiday season for a large portion of the annual income generated online.
See the full story at: http://searchenginewatch.com/3635439
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