October 2009 Archives

Search Engine Optimization: SEO Tips for Small Business

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Website Marketing
on October 27, 2009 8:30 AM | | Comments (0) | TrackBacks (0)
Search engine optimization (SEO) can be a powerful tool to help potential customers find your site. "If you don't do SEO, you probably won't be found on Google," Tuggle said. "And if you're not found on Google, you're losing about 65 percent of your potential customers from the Internet." Currently, 65 percent of all search queries are performed on Google.

So what exactly is SEO? What's involved in doing SEO? And how can you tell if your SEO efforts are working?

SEO Basics

SEO is an ongoing process in which you proactively use strategic keywords, links, HTML tags, and other techniques to increase the chances a page or site will organically land at or near the top of search result pages.

See the full story at: http://www.smallbusinesscomputing.com/news/article.phpr/3841381

It's Not Too Late for 2009 Holiday-Focused SEO

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Website Marketing
on October 26, 2009 8:15 AM | | Comments (0) | TrackBacks (0)
Many interactive marketing companies and their clients are fully immersed in 2010 planning these days, as my Outlook calendar can demonstrate. Fortunately, SEO is getting more consideration for a bigger piece of the pie (or even better, an additional whole pie to complement increased search and display advertising budgets).

Before delving too far into 2010, however, marketers should also consider what to do from an SEO perspective to push the needle further during the upcoming online holiday season.

While we'll primarily focus on Consumer Products and Retail (CP&R) verticals, other categories (e.g., financial services and pharma) can still make an effort to improve organic visibility and traffic during November and December. CP&R sites, especially those with large e-commerce platforms, look to the holiday season for a large portion of the annual income generated online.

See the full story at: http://searchenginewatch.com/3635439

Competitive PPC: Keep Your Edge

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Website Marketing
on October 20, 2009 11:49 AM | | Comments (0) | TrackBacks (0)
Staying competitive for your most sought-after keywords requires diligence, persistence, and a strategic utilization of the tools and reports that are available to you as a pay per click (PPC) manager. Improve and preserve the performance of your highly-competitive keywords by following these strategic guidelines. Learn how to optimize your account structure, write targeted and benefit-driven ad text, how to properly utilize match-type options, use negative keywords, diversify with long tail terms and implement the right bidding strategy for your business.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/10/07/competitive-ppc-keep-your-edge.aspx

Hiring Professional Link Builders

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Website Marketing
on October 16, 2009 8:11 AM | | Comments (0) | TrackBacks (0)
It's the single most important part of your success with search engine optimization - inbound links. But a link building initiative can also be one of the most time-consuming tasks one can undertake. However, outsourcing this essential process is possible when you ask some very important questions (and the get the answers you want) of the agency or individual who will be responsible for the project.

Let's look at some general principles for hiring a link builder (researching link building vendors, understanding the link building methods used, and what to look for when analyzing link-building reports) and address some important questions to ask before you even think about signing a contract.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/10/05/hiring-pro-link-builders.aspx

Paid Links: Seller and Buyer Beware!

By
Website Marketing
on October 15, 2009 8:46 AM | | Comments (0) | TrackBacks (0)
There was a panicked discussion thread at Google Webmaster Help forums recently. The person who initiated the discussion wrote:

"Today I found that my entire site has dropped out of site in search results. I have a site that received over 2,000 search visits per day and today that has stopped."

Apparently, he had a bunch of affiliate links on his site. These are links to other sites that he would make money on if someone clicked on the link and bought something on the affiliate site.

With this in mind, it's a good time to refresh your memories on the Google Paid Links policy.

Buying or selling links that pass PageRank violates Google's Webmaster guidelines and can negatively impact a site's ranking in search results

See the full story at: http://searchenginewatch.com/3635229

Ecommerce Primer Part 2: Enhance Your Web Shop

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Website Marketing
on October 14, 2009 8:53 AM | | Comments (0) | TrackBacks (0)
In Ecommerce Primer: What You Need to Set Up Shop Online, we discussed the basic fundamental building blocks of an ecommerce Web site. These include the domain name, site hosting and design, merchant account, payment gateway, shopping cart and site security.

However, retail Web sites need to go beyond these basic elements to be successful. As the site owner, you need to grow your online business and enhance the on-site experience for your customers. You will also want to work on increasing traffic to your site and acquiring new customers.

In Part 2 of this e-commerce guide, we look at five e-commerce services and solutions that can help you better manage and grow your online retail business.

Behind the Scene Essentials: Analytics, SEO and E-mail Marketing

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3841236

Relevance Signals for PPC Search

By
Website Marketing
on October 9, 2009 9:25 AM | | Comments (0) | TrackBacks (0)
Practitioners of SEO talk a lot about the signals search engines use to determine whether one page or site is more relevant than another. Although this topic is rarely discussed with respect to paid search, it should be considered when planning and executing your own search campaigns as well as when evaluating your competitors' campaigns. By understanding relevance all the way through the search experience -- from the moment the searcher starts filling out that search box till the time she leaves your site (assuming she got there at all) -- you can put yourself in the shoes of both the search engine and the consumer.

See the full story at: http://www.clickz.com/3635150

SEO Q&A

By
Website Marketing
on October 8, 2009 9:09 AM | | Comments (0) | TrackBacks (0)
Question: Have you had success with purchasing text links for SEO?

Answer: The short answer is no, not really, but probably not for the reason you are thinking. I've been working in SEO since 1996 and have observed sites that have improved their visibility in Google and Bing by buying text links, but the improved positioning never seems to last very long. So, it's difficult to consider the tactic successful.

See the full story at: http://www.clickz.com/3635200

International SEO 101, Part 2

By
Website Marketing
on October 6, 2009 9:31 AM | | Comments (0) | TrackBacks (0)
One of the challenges with keyword research is to truly identify the language of the customer so we can include this language on our Web site and in our search marketing efforts. With international SEO, this challenge is magnified by localization, different languages, and cultures.

Keywords that might be popular in one language may not be in another, even through translation. Even if an experienced translator has translated correctly, it doesn't mean it's always the most popular. For example, more than 20 character combinations can be used for "anti virus" in Mandarin Chinese, with one or two being the most popular by searchers.

See the full story at: http://searchenginewatch.com/3635187

International SEO 101, Part 1

By
Website Marketing
on October 5, 2009 9:42 AM | | Comments (0) | TrackBacks (0)
So is SEO different for non-English sites? With roughly 63 percent of the world's online population being languages other than English, international SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.

Most standard search engines and directories have a local version for different countries. Search Engine Colossus has a nice international directory of search engines.

As you would guess, some search engines are better than others and work differently, too. They also have different criteria for inclusion. Some may demand that the site be in the local language, others demand a local URL, and still others expect the company to be incorporated locally. These are some of the challenges you'll face as you conduct SEO for different country sites.

See the full story at: http://searchenginewatch.com/3635112

The 60 Minute SEO Site Audit

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Website Marketing
on October 2, 2009 8:51 AM | | Comments (0) | TrackBacks (0)
Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an audit in 60 minutes.

You should do one of these at the start of a new SEO effort, and then follow that up with a more extensive review. This can help smoke out the major issues most affecting development.

http://searchenginewatch.com/3634671

Social Media for B2B

By
Website Marketing
on October 1, 2009 9:25 AM | | Comments (1) | TrackBacks (0)
Many business-to-business (B2B) companies are struggling with what their social media strategy should be, or if they should even have one. Unfortunately, many executives incorrectly believe that social media isn't applicable for their B2B company. Rather, they think it's something reserved for business-to-consumer (B2C) companies.

This is flawed thinking. Many of the same social media principles we preach for B2C companies also apply to B2B. Some tactics/philosophies, however, need to be adjusted accordingly to address idiosyncrasies particular to the B2B space.

Here are a few social media B2B musings that will hopefully help clear things up.

See the full story at: http://searchenginewatch.com/3634894
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About this Archive

This page is an archive of entries from October 2009 listed from newest to oldest.

September 2009 is the previous archive.

November 2009 is the next archive.

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