Hulu, which distributes TV and movie video content, has experienced a 265 percent increase in streams over the past year, making it the second largest online video site, according to Nielsen data. Although the number of video viewers is increasing, comScore's Tania Yuki believes the more important trend is the growth in viewing engagement and intensity, where the same viewers become more engaged and spend more time watching quality long-form video content. This has fueled speculation that traditional television content business models will experience serious damage, similar to that experienced over recent years by the newspaper and music industries. Increasingly consumers are looking to watch long-form television shows on their favorite electronic device wherever they are and whenever they want.
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