About 9,999 times out of 10,000, companies that begin a redesign of their Web site do so with the following reasons in mind:
1. "We want to freshen the look/feel."
2. "We need to update our content, to be more relevant for where we are today."
3. "We have too much information on our Web site...we need to clean house and provide a slimmed down version."
It's rare, even in 2009, that companies will speak to things that also matter a great deal: usability and SEO.
Usability and SEO go hand-in-hand. Search engines want to rank Web sites that provide a quality user experience for the searcher. How that's defined can be somewhat subjective (every Web site is unique and its target audience will also be unique).
See the full story at: http://searchenginewatch.com/3634964
1. "We want to freshen the look/feel."
2. "We need to update our content, to be more relevant for where we are today."
3. "We have too much information on our Web site...we need to clean house and provide a slimmed down version."
It's rare, even in 2009, that companies will speak to things that also matter a great deal: usability and SEO.
Usability and SEO go hand-in-hand. Search engines want to rank Web sites that provide a quality user experience for the searcher. How that's defined can be somewhat subjective (every Web site is unique and its target audience will also be unique).
See the full story at: http://searchenginewatch.com/3634964
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