The number of companies performing SEM in silos is still surprising. They'll hire one agency to do PPC and another to do SEO. Or they'll have an in-house marketer doing PPC, while SEO is delegated to their IT department.
These scenarios aren't inherently bad. They can work very well -- if there's communication between the two. In Part 1, we outlined ways to integrate PPC with e-mail marketing. Today we'll talk about the key information that should be shared when integrating PPC with SEO.
Step 1: Develop a Master Keyword List
In school, we knew we had to do our homework if we wanted to get good grades. It's no different in search marketing.
See the full story at: http://searchenginewatch.com/3634874
These scenarios aren't inherently bad. They can work very well -- if there's communication between the two. In Part 1, we outlined ways to integrate PPC with e-mail marketing. Today we'll talk about the key information that should be shared when integrating PPC with SEO.
Step 1: Develop a Master Keyword List
In school, we knew we had to do our homework if we wanted to get good grades. It's no different in search marketing.
See the full story at: http://searchenginewatch.com/3634874
Leave a comment