With integration comes the ability to target and tweak the message to fit many different geographic, demographic, and psychographic niches. The beauty of search marketing is that every type of traffic generation gives you some control over who you send that message to.
Organic traffic is targeted by the nature of the content and the keywords you're ranking for. Paid advertising can be so narrowly targeted you can define the age, gender, and city or borough your ad is shown in.
E-mail marketing allows you to send that message out to people who have opted in to receiving your message. Any good salesperson will tell you that a person willing to listen to what they have to say is someone who can be sold.
See the full story at: http://searchenginewatch.com/3634854
Organic traffic is targeted by the nature of the content and the keywords you're ranking for. Paid advertising can be so narrowly targeted you can define the age, gender, and city or borough your ad is shown in.
E-mail marketing allows you to send that message out to people who have opted in to receiving your message. Any good salesperson will tell you that a person willing to listen to what they have to say is someone who can be sold.
See the full story at: http://searchenginewatch.com/3634854
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