When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. I prefer to think of this person as public relations as opposed to promotions.
We've all seen it. A person is hired for online promotions. Often their boss knows little about what is truly involved. The position quickly turns into low-quality link trading and trying to get to the first page of Digg.
Then, a couple months later, the company wonders why they're getting little or no results. At that time, they realize they can outsource it to a developing nation for a fraction of the cost. This story is repeated time and time again.
See the full story at: http://searchenginewatch.com/3634873
We've all seen it. A person is hired for online promotions. Often their boss knows little about what is truly involved. The position quickly turns into low-quality link trading and trying to get to the first page of Digg.
Then, a couple months later, the company wonders why they're getting little or no results. At that time, they realize they can outsource it to a developing nation for a fraction of the cost. This story is repeated time and time again.
See the full story at: http://searchenginewatch.com/3634873
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