Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates.
These approaches work across a surprisingly wide variety of circumstances and industries:
1. Remove Choices
You should be very clear about your desired conversion action (whether it's a sale, download, form-fill, or simply a click-through to another page). All other clickable links or choices on the page should be eliminated, or at least visually de-emphasized.
See the full story at: http://searchenginewatch.com/3634740
These approaches work across a surprisingly wide variety of circumstances and industries:
1. Remove Choices
You should be very clear about your desired conversion action (whether it's a sale, download, form-fill, or simply a click-through to another page). All other clickable links or choices on the page should be eliminated, or at least visually de-emphasized.
See the full story at: http://searchenginewatch.com/3634740
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