When we create compelling experiences for users and measure them accurately, we can make incremental gains towards improving the financial return on advertising and the return on other marketing efforts like social media or search engine optimization.
Increasing site effectiveness and visitor satisfaction through on-site engagement optimization ultimately results in a higher conversion rate, which is why it is so important.
By not engaging in optimizing consumers' e-commerce experiences, merchants ultimately risk generating fewer sales over time. That alone should be reason enough to consider routine testing of page elements -- and combinations of them -- to generate more revenue from each user session.
See the full story at: http://www.websitemagazine.com/content/blogs/posts/pages/optimizing-the-on-site-engagement-experience.aspx
Increasing site effectiveness and visitor satisfaction through on-site engagement optimization ultimately results in a higher conversion rate, which is why it is so important.
By not engaging in optimizing consumers' e-commerce experiences, merchants ultimately risk generating fewer sales over time. That alone should be reason enough to consider routine testing of page elements -- and combinations of them -- to generate more revenue from each user session.
See the full story at: http://www.websitemagazine.com/content/blogs/posts/pages/optimizing-the-on-site-engagement-experience.aspx
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