What the best form of measurement is for social media. Well, it depends. You probably hate it when people say that, but it's true.
What do you want to accomplish with your business and what role will social media play in helping you to accomplish your objectives? This is what you want to measure.
This becomes your strategy. Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek.
See the full story at: http://searchenginewatch.com/3634709
What do you want to accomplish with your business and what role will social media play in helping you to accomplish your objectives? This is what you want to measure.
This becomes your strategy. Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek.
See the full story at: http://searchenginewatch.com/3634709
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