The unattainable goal for many search campaigns is the ever-elusive melding of PPC and SEO tactics for bigger and better top-line results. Theoretically, the two should go together like peanut butter and jelly.
SEO's thick and salty "peanut butter" should form a strong base and combine well with PPC's more easily transplantable and sweet "grape jelly" to form an unstoppable search/sandwich force, right? Maybe, if you try to put them together in the right way.
See the full story at: http://searchenginewatch.com/3634537
SEO's thick and salty "peanut butter" should form a strong base and combine well with PPC's more easily transplantable and sweet "grape jelly" to form an unstoppable search/sandwich force, right? Maybe, if you try to put them together in the right way.
See the full story at: http://searchenginewatch.com/3634537
Leave a comment