Everyone's talking about social media, and companies are trying to leverage it for marketing, customer outreach, and PR. They're hopping on the Twitter bandwagon, creating Facebook groups, and building communities in the hopes of luring customers.
A few succeed, but many pour a lot of resources (time, money, brain share) into these efforts and don't have much success. The biggest concern is they haven't defined what success might look like for themselves or their customers and potential prospects.
See the full story at: http://www.clickz.com/3634369
A few succeed, but many pour a lot of resources (time, money, brain share) into these efforts and don't have much success. The biggest concern is they haven't defined what success might look like for themselves or their customers and potential prospects.
See the full story at: http://www.clickz.com/3634369
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