Hopefully by now you've come to the realization that the more links you have pointing to your website the higher it will be positioned on search engines. Getting links (or earning them) however is a time consuming and often complicated and costly undertaking - even for the most noteworthy professionals.
Having an SEO
strategy is clearly important - despite the fact that Google and others frown upon any manipulation to improve rankings.
See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/30/seo-do-you-link-three-ways.aspx