In the current economic climate, online retailers are looking for ways to improve sales. Last year's holiday season was weak for many businesses, and the economy doesn't look like it's getting any better all that quickly. So it's a good idea for marketers to start testing and making changes now to ensure that they will be in prime condition for this year's rapidly approaching peak selling period.
Use direct marketing's three traditional levers -- audience, offer, and creative -- as a guide for testing and assessing your Ecommerce Web site. Here's a checklist to help you take a fresh look at your marketing.
See the full story at: http://www.clickz.com/3634221
Use direct marketing's three traditional levers -- audience, offer, and creative -- as a guide for testing and assessing your Ecommerce Web site. Here's a checklist to help you take a fresh look at your marketing.
See the full story at: http://www.clickz.com/3634221
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