Do you use geo-targeting in your paid search ad campaigns? The answer is probably "yes" if you only sell products to certain areas. However, the answer is probably "no" if you sell products nationally. That may be a mistake.
Most people think of geo-targeting settings for two reasons: either supporting the geographic areas their business supports, or for local promotions or events. While geo-targeting makes perfect sense in those situations, using geo-targeting in even your regular campaigns can have some significant advantages, even if you already have a successful paid search account.
See the full story at: http://searchenginewatch.com/3634503
Most people think of geo-targeting settings for two reasons: either supporting the geographic areas their business supports, or for local promotions or events. While geo-targeting makes perfect sense in those situations, using geo-targeting in even your regular campaigns can have some significant advantages, even if you already have a successful paid search account.
See the full story at: http://searchenginewatch.com/3634503
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