July 2009 Archives

Geo-Targeting Isn't Just for Local Businesses Anymore

By
Website Marketing
on July 31, 2009 9:03 AM | | Comments (0) | TrackBacks (0)
Do you use geo-targeting in your paid search ad campaigns? The answer is probably "yes" if you only sell products to certain areas. However, the answer is probably "no" if you sell products nationally. That may be a mistake.

Most people think of geo-targeting settings for two reasons: either supporting the geographic areas their business supports, or for local promotions or events. While geo-targeting makes perfect sense in those situations, using geo-targeting in even your regular campaigns can have some significant advantages, even if you already have a successful paid search account.

See the full story at: http://searchenginewatch.com/3634503

Evaluating SEO Proposals

By
Website Marketing
on July 30, 2009 8:21 AM | | Comments (0) | TrackBacks (0)
Have you ever undertaken a search for an SEO vendor/partner? Are you thinking about starting to look for a new partner soon?

Because Search Engine Optimization is sometimes not fully understood by clients, they often struggle to know what to look for in a partner, and what types of activities and deliverables an SEO project should entail.

When you solicit proposals from vendors, it is important to have a frame of reference for what to expect in a proposal. What are elements that should be a part of a typical SEO project? What does a comprehensive, well-defined SEO program or project look like?

See the full story at: http://www.clickz.com/3634447

Creating Effective Press Releases for Power SEO

By
Website Marketing
on July 29, 2009 8:36 AM | | Comments (0) | TrackBacks (0)
Press releases are an effective means to attract media attention, but it is also one of the most cost-effective munitions in the search engine optimization and marketing arsenal. With a solid grasp of the English language and some company and industry knowledge, the transition to being an effective SEO-PR master is easier than you might think.

The Many Benefits of an SEO-PR Strategy
If you're not sending press releases through distribution services and directly to those you believe are the most influential in your industry, you should be.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/07/14/creating-effective-press-releases-for-power-seo.aspx

Designing & Building Websites Your Clients Can Edit

By
Website Marketing
on July 28, 2009 9:11 AM | | Comments (0) | TrackBacks (0)
What is every web designer's worst nightmare? The answer is probably "Internet Explorer 6," but that desperate 10:30 p.m. phone call asking you to swap out the headshot of the CEO on the "about our company" page you get every few days from old clients is a close runner up. It only narrowly beats out "My nephew broke our website when he tried to update the calendar. Can you please fix it before our TV spot airs in thirty minutes?" And that's only because the latter call usually comes during business hours.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/pages/designing-amp-building-websites-your-clients-can-edit.aspx

E-Commerce Tips for the Holiday Season

By
Website Marketing
on July 27, 2009 8:36 AM | | Comments (0) | TrackBacks (0)

Though it may be the middle of July, ecommerce merchants are getting ready for the upcoming holiday season. Best practices are important year round but they are even more critical during a time of heavy sales. Converting visitors into customers, eliminating shopping cart abandonment, and optimizing sites for search engines are all important but Website Magazine Twitter followers have even more tips See the full story at:

http://www.websitemagazine.com/content/blogs/posts/archive/2009/07/20/e-commerce-tips-for-holiday-season.aspx

www. exclusive-MD.com WebSite Launch!

By
Website Marketing
on July 24, 2009 9:13 AM | | Comments (0) | TrackBacks (0)

7strategy just launched exclusive-md.com new website design! exclusiveMD is a forward thinking innovative "direct access" medical practice.  It is a solution to many of the frustrations we all experience in modern primary care.

Check it out here... www.exclusive-md.com

Focus on the Creative, Not Just Clicks

By
Website Marketing
on July 16, 2009 9:16 AM | | Comments (0) | TrackBacks (0)
eMarketer and others have brought to light the concept of view-through conversion. This is essentially when users see an online ad but do not click on it, only to search for the product, brand or service that they saw in the ad at a later time. This can be accomplished by entering the company URL directly into the browser bar, a search through a search engine, or even through social sites. Lately this idea has been getting some attention, and it holds significance for affiliates and website owners. While the ad might not get clicked, it still leaves an impression and delivers key information to users for later use.

What this means is that the ad is a starting touch point, but certainly not the end. It also means that the ad itself needs to leave an impression and facilitate further information gathering. As an affiliate it's critical that your advertisement doesn't just drive a search for the product you sell, but a search to buy that product on your website.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/07/08/focus-on-the-creative-not-clicks.aspx

Understand the Impact of Social Media

By
Website Marketing
on July 15, 2009 9:26 AM | | Comments (0) | TrackBacks (0)
Everyone's talking about social media, and companies are trying to leverage it for marketing, customer outreach, and PR. They're hopping on the Twitter bandwagon, creating Facebook groups, and building communities in the hopes of luring customers.

A few succeed, but many pour a lot of resources (time, money, brain share) into these efforts and don't have much success. The biggest concern is they haven't defined what success might look like for themselves or their customers and potential prospects.

See the full story at: http://www.clickz.com/3634369

PPC Bid Management 101

By
Website Marketing
on July 14, 2009 8:20 AM | | Comments (0) | TrackBacks (0)
Those of you who are managing larger PPC campaigns might be looking for an automated solution to help manage the bid process. Especially those of you in companies with large catalogs, numerous demographic and geo targets might need a bid management tool. At some point it becomes too difficult to manage all of the associated complexities.

A bid management tool allows you to manage PPC campaigns across multiple search engines and provides central source for tracking and analytics. This article will look at the tools that are available to help you with this and discuss some best practices for managing your bids.

See the full story at: http://searchenginewatch.com/3634372

Using Geo-Targeting to Boost Your PPC Results

By
Website Marketing
on July 13, 2009 8:34 AM | | Comments (0) | TrackBacks (0)
Everyone knows we're in a recession. When companies cut spending, one of the first things to go is often advertising dollars. Overall ad spending is expected to decline 8.5 percent this year.

Internet advertising is defying the trend, though, and is expected to increase by more than 10 percent in 2009. And much of that money is being spent in PPC.

With more advertisers jumping on the PPC bandwagon, it's becoming more difficult to maintain market share online. PPC marketing is perceived as a highly effective use of advertising dollars due to its high ROI, trackability, and ease of entry. As a result, more money is moving from traditional channels to PPC.

See the full story at: http://searchenginewatch.com/3634344

SEO: Do You Link Three-Ways?

By
Website Marketing
on July 10, 2009 9:28 AM | | Comments (0) | TrackBacks (0)
Hopefully by now you've come to the realization that the more links you have pointing to your website the higher it will be positioned on search engines. Getting links (or earning them) however is a time consuming and often complicated and costly undertaking - even for the most noteworthy professionals.

Having an SEO strategy is clearly important - despite the fact that Google and others frown upon any manipulation to improve rankings.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/30/seo-do-you-link-three-ways.aspx

SEO: Do You Link Three-Ways?

By
Website Marketing
on July 10, 2009 9:15 AM | | Comments (0) | TrackBacks (0)
Hopefully by now you've come to the realization that the more links you have pointing to your website the higher it will be positioned on search engines. Getting links (or earning them) however is a time consuming and often complicated and costly undertaking - even for the most noteworthy professionals.

Having an SEO strategy is clearly important - despite the fact that Google and others frown upon any manipulation to improve rankings.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/30/seo-do-you-link-three-ways.aspx

Optimizing Your E-Commerce Site: Three Levers for Success

By
Website Marketing
on July 9, 2009 8:27 AM | | Comments (0) | TrackBacks (0)
In the current economic climate, online retailers are looking for ways to improve sales. Last year's holiday season was weak for many businesses, and the economy doesn't look like it's getting any better all that quickly. So it's a good idea for marketers to start testing and making changes now to ensure that they will be in prime condition for this year's rapidly approaching peak selling period.

Use direct marketing's three traditional levers -- audience, offer, and creative -- as a guide for testing and assessing your Ecommerce Web site. Here's a checklist to help you take a fresh look at your marketing.

See the full story at: http://www.clickz.com/3634221

10 (More) Tips to Master E-mail Marketing

By
Website Marketing
on July 8, 2009 8:26 AM | | Comments (0) | TrackBacks (0)
A loyal customer base forms a solid foundation for any business, and email marketing is one of the most affordable and effective tools to keep your customers coming back for more. The trick, of course, is sending out information your customers actually want.

In this article, find 10 ways to zero in on your audience and to keep your customers satisfied.

See the full story at: http://www.smallbusinesscomputing.com/biztools/article.php/3827931

3 Common Social Media Mistakes

By
Website Marketing
on July 7, 2009 8:13 AM | | Comments (0) | TrackBacks (0)
A lot has been written about what to do within social media. As a refreshing change of pace, let's look at some things to avoid.

1. Not Every Company Needs a Big Social Media Presence

See the full story at: http://searchenginewatch.com/3634242

Five PPC Landing Page Design Trends

By
Website Marketing
on July 6, 2009 8:52 AM | | Comments (0) | TrackBacks (0)
If you are paying for clicks, you must ensure that the landing page where consumers end up post-click can convert. Impressions count more than ever when it comes to PPC landing page design so let's review what sites are doing right (and wrong) and perhaps even find some inspiration for our own PPC campaigns and the landing page designs they feature.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/18/five-ppc-landing-page-design-trends.aspx

Top Signs Your Site Isn't Ready for Prime Time

By
Website Marketing
on July 3, 2009 9:49 AM | | Comments (0) | TrackBacks (0)
Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all.

Yeah, sure, some important things work today that weren't even available years ago -- namely blog content and promotion, and social media promotion through Digg, StumbleUpon, Reddit, Propeller, Twitter, or what have you.

Yeah, we should always find ways to add fresh content to our Web site, optimize all digital assets that we have (images, video, etc.), but the real SEO basics are still often overlooked or not understood by many.

See the full story at: http://searchenginewatch.com/3634178

Leveraging Social Media Buzz for SEO Success

By
Website Marketing
on July 2, 2009 8:42 AM | | Comments (0) | TrackBacks (0)
Lots of discussion centered on the importance of buzz and how to build it, but more insight is always needed about how to leverage buzz for your SEO efforts. How do you build buzz, use it to build link authority, and ultimately improve your search engine rankings?

See the full story at: http://www.clickz.com/3634134

Link Marketing Challenges & Solutions

By
Website Marketing
on July 1, 2009 9:36 AM | | Comments (0) | TrackBacks (0)
What are two of the biggest obstacles companies face in link marketing? Developing linkable content and making people aware of it. Here are some insights from my experience that will make it easier to overcome those obstacles.

First let's look at linkable content. Content could be anything from an interactive tool, to videos, to user-generated content. Don't limit yourself to thinking content is just written words by a writer.

See the full story at: http://searchenginewatch.com/3634212
« June 2009 | Main Index | Archives | August 2009 »
Share/Save/Bookmark

Web Design Blogs - BlogCatalog Blog Directory

Add to Google
Via BuzzFeed

Search

About this Archive

This page is an archive of entries from July 2009 listed from newest to oldest.

June 2009 is the previous archive.

August 2009 is the next archive.

Find recent content on the main index or look in the archives to find all content.