Cutting down on PPC expenditures is at the forefront of SEM discussions these days. By the looks of search marketing agency IMPAQT's newly enhanced Adaptive Bidding tool, marketers will be able to do more with less - a key to surving in today's economic climate for many businesses. In some instances the tool is reducing cost for search-originated acquisitions by nearly 80%. That's the sort of saving that can't be overlooked.
See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/25/spend-less-on-pay-per-click.aspx
See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/25/spend-less-on-pay-per-click.aspx
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