Your site's content is at the heart of what your site will rank for, and to a strong degree how well it will rank. Simply put, you need lots of it. I mean tons. Building authority takes more than a page or two, it takes a page or two or ten on every sub-topic of every category of a big idea or kind of product.
OK...once that's done, now what? You built it, now will they come?
They will come only if you've structured your information in a way that's easy for visitors to navigate, and for search engines to understand. You will see the traffic you desire only if your content complements your overall goals, your reputation feeds itself from top to bottom, and you've got good structure.
See the full story at: http://searchenginewatch.com/3634097
OK...once that's done, now what? You built it, now will they come?
They will come only if you've structured your information in a way that's easy for visitors to navigate, and for search engines to understand. You will see the traffic you desire only if your content complements your overall goals, your reputation feeds itself from top to bottom, and you've got good structure.
See the full story at: http://searchenginewatch.com/3634097
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