I saw this question posted on a message board recently:
Title: Wanted SEO/SEM Vendor Referral Message: Does anyone have a COST EFFECTIVE SEO and SEM vendor referral. I am open to outsourcing, if referral for trustworthy vendor. Thanks, "Uninformed Buyer"
I actually cringed in horror; just look at those capital letters on precisely the wrong attributes! Cost is usually the wrong question to focus on when choosing a search engine optimization professional, as it implies you are buying a commodity.
Strategic effectiveness and search marketing profitability impact are much more appropriate questions. A quality SEO is all too rare, and should be priced like fine artwork.
If search engine optimization is about organic ranking effectiveness on the web that drives relevant, converting and revenue-generating traffic - wouldn't online research of organic listings be a good first step? I'd assert it would be a good place to create a short prospect list of vendors to perform due diligence.
See the full story at: http://searchenginewatch.com/3634113
Title: Wanted SEO/SEM Vendor Referral Message: Does anyone have a COST EFFECTIVE SEO and SEM vendor referral. I am open to outsourcing, if referral for trustworthy vendor. Thanks, "Uninformed Buyer"
I actually cringed in horror; just look at those capital letters on precisely the wrong attributes! Cost is usually the wrong question to focus on when choosing a search engine optimization professional, as it implies you are buying a commodity.
Strategic effectiveness and search marketing profitability impact are much more appropriate questions. A quality SEO is all too rare, and should be priced like fine artwork.
If search engine optimization is about organic ranking effectiveness on the web that drives relevant, converting and revenue-generating traffic - wouldn't online research of organic listings be a good first step? I'd assert it would be a good place to create a short prospect list of vendors to perform due diligence.
See the full story at: http://searchenginewatch.com/3634113
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