Why would you go to an SEO firm for the execution of a social campaign?
As you may be able to tell, I'm also trying very hard not to use the term "social media." That term hardly reflects what is essentially modern public relations. Generally speaking, the average SEO shop is a technical resource helping clients to develop or reengineer Web pages to make them more crawler friendly. In my experience, the majority of SEO shops rarely even provide link building services. Having said that, I've always believed that link building is more of a public relations and marketing exercise than it is an SEO one.
See the full story at: http://www.clickz.com/3633920
As you may be able to tell, I'm also trying very hard not to use the term "social media." That term hardly reflects what is essentially modern public relations. Generally speaking, the average SEO shop is a technical resource helping clients to develop or reengineer Web pages to make them more crawler friendly. In my experience, the majority of SEO shops rarely even provide link building services. Having said that, I've always believed that link building is more of a public relations and marketing exercise than it is an SEO one.
See the full story at: http://www.clickz.com/3633920
Leave a comment