In Part 1, we covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.
After you've finished writing your initial ad copy and have launched your PPC campaign, you might be tempted to just leave everything as is and let it ride. This is a big mistake. The key to a successful campaign is to check how well your ads are performing, and check them often.
See the full story at: http://searchenginewatch.com/3634162
After you've finished writing your initial ad copy and have launched your PPC campaign, you might be tempted to just leave everything as is and let it ride. This is a big mistake. The key to a successful campaign is to check how well your ads are performing, and check them often.
See the full story at: http://searchenginewatch.com/3634162
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