Landing page optimization is based on statistics, and statistics is based on probability theory. And probability theory is concerned with the study of random events.
But a lot of people might object that the behavior of your landing page visitors isn't "random." Your visitors aren't as simple as the roll of a die. They visit your landing page for a reason, and act (or fail to act) based on their own internal motivations.
See the full story at: http://searchenginewatch.com/3634190
But a lot of people might object that the behavior of your landing page visitors isn't "random." Your visitors aren't as simple as the roll of a die. They visit your landing page for a reason, and act (or fail to act) based on their own internal motivations.
See the full story at: http://searchenginewatch.com/3634190
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