Although on site optimization is only one part of SEO, it's still essential to ensure your site is built in a search-engine "amenable" way.
But is it necessary to adhere to every tenet preached by SEO experts? Are there certain processes or practices that you should definitely follow and others that are nice to have?
Companies should try to adhere to specific practices when building a Web site. There are three key areas to consider when optimizing a Web site: navigation/linking, design, and content.
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