A recent study on usability found that men prefer fast download speed to easy navigation. Women prefer ease of use, easy navigation, and accessibility.
In a survey of 301 undergraduates on the importance of different web usability criteria, researchers from Southern Illinois University found that after ease of use, men prefer fast download speed over easy navigation while women prefer ease of use, easy navigation, and accessibility.
Both genders seemed to agree that ease of use is the most important factor in assessing website usability. It is in the second-most important factor that gender differences come into play. Men prefer fast download speeds second, while women prefer easy navigation. Web customization was found to be the least important factor in web usability , consistent with a previous design factors research.
In a survey of 301 undergraduates on the importance of different web usability criteria, researchers from Southern Illinois University found that after ease of use, men prefer fast download speed over easy navigation while women prefer ease of use, easy navigation, and accessibility.
Both genders seemed to agree that ease of use is the most important factor in assessing website usability. It is in the second-most important factor that gender differences come into play. Men prefer fast download speeds second, while women prefer easy navigation. Customization was found to be the least important factor in web usability , consistent with a previous design factors research.
See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/05/01/men-vs-women-website-optimization-usability-study.aspx
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