A Tweak a Day Convinces Visitors to Stay
We want our site visitors to complete the tasks we designate for them. We want them to feel comfortable, rather than anxious. We want to persuade them to do something beyond what they came for, or maybe tell a friend about what we offer. You can nurture your website every day by remembering that you are the host and everyone who arrives wants to know what you have and how it will benefit them.
Here are some ways you can take a fresh look at your website every day to ensure maximum usability:
1. Give someone who is not familiar with the site a task to complete. Observe how they navigate your site and go about completing that task. Note any areas of difficulty, no matter how small.
2. Go back and gather every possible note, bar napkin and whiteboard meeting scribble where the design was hashed out. Look for and document those ideas that were not included. These may turn into future enhancements. See the full story at: http://www.websitemagazine.com/content/blogs/posts/pages/everyday-usability-14-point-checklist-for-success.aspx
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