More than 200 years ago, Voltaire said, "The perfect is the enemy of the good." It's a concept that still holds true today.
A recent Jupiter Research executive survey asked email marketers what their greatest challenge was for improving their e-mail programs. The answer: "Knowing where to begin." My response to these confused marketers: Start somewhere; start anywhere. Even the smallest change you make today will start you down the path to the right strategy.
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