Depending on your industry, your business is probably down significantly. While no one likes the way things are right now, there some useful ways to be spending this down time, ways that will help differentiate your company. We find that small innovations help our customers increase their revenue and position them for future growth.
Let's look at simple changes first. One client just changed its site navigation to better reflect what people are buying now. Has buying behavior shifted on your site? If so, create a test in which you embrace this shift and make it easy for customers to find the products that are trending well. Our client saw a 10 percent conversion increase during this test. It's now using that navigation primarily, while continuing small tests that feature other categories and product types.
See the full story at: http://www.clickz.com/3633595http://www.clickz.com/3633595
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