Few industries change as quickly and dramatically as the digital marketing industry. Within online marketing, the SEM space undergoes significant changes on a month-to-month basis. This dynamic change and the simultaneous changes in best practices make it challenging for all search professionals to stay current. Hands-on pros have the toughest job, because the interfaces they use within the search engines themselves and within their chosen campaign management solutions will often change simultaneously.
See the full story at: http://www.clickz.com/3633740
See the full story at: http://www.clickz.com/3633740
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