If your paid search campaigns are in a state of disarray, then the profit levels on your paid search spending are clearly not all they could be.
I got thinking about the state of most search marketers' campaigns while reviewing the latest Search Engine Marketing Professional Organization (SEMPO) State of the Market Survey.
Google Ad Campaigns
When new clients come on board every year, I expect the campaigns my team and I will see will be more "together" than those in prior years. Interestingly, the opposite has occurred. Accounts within Google are usually the most disorganized because they've evolved over the years.
See the full story at: http://www.clickz.com/3633355
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