So you own a small ecommerce shop and are wondering how to expand your business? As you may or may not know by now, search can drive an incredible amount of traffic to your site. Whether you are selling products or services to your customers online, the concept is typically similar.
It is best to approach search as a key driver to your online business. If you are a typical "bricks and mortar" store, you will find that most of your successful offline tactics have little or no meaning within your online business model. For example, if your store sold electronics, you may consider the overall presentation of your products based on either price or popularity. While most online shoppers are looking for a very specific product or class or product, many of these buyers will use the credibility of the store as a key buying factor over price.
For a brick and mortar site, it's important to start working with a development group who understands SEO and SEM, and will work with you to help prioritize your top products and categories within this process. Web sites that are well developed toward all markets, including users who may be disabled or visually impaired, will substantially increase your overall chances of domination within search engines.
See the full story at: http://searchenginewatch.com/3632227
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