Most Web sites are not built with SEO in mind.
Tips for Using Keywords in Key Areas
The first step should be to examine your code. Certain code detracts from the way a search engine will rank a site for relevancy. Cascading Style Sheets (CCS), for instance, don't mean anything to search engines. Where possible, move the CSS code off individual pages of your Web site and into a separate folder. Then, use a single line of HTML to reference the CSS code.
At least 80-percent of your main page should be text, with the balance being code. Your site should also be W3C-compliant to ensure that people can view your site correctly--and don't use code that works only in some browsers.
The second step for new Web shop owners is to work on their site's metadata --everything that fits in between the and tags on the page--such as the Title, Description, Subject and Classification.
See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3816911
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