When you spend thousands of hours on search engine optimization and thousands of thousands of dollars on paid search or display advertising, you better be absolutely sure that not only are you converting visitors but that you've got strategies in place to ensure you retain those customers so they buy from you, the merchant, in the future. Let's look at a one essential Web customer retention tactics in loyalty programs.
While you may already be employing many customer retention techniques and tactics like personalized emails or triggered coupons, the majority of e-commerce merchants and Internet retailers are not using loyalty programs due to perceived (and real) complexities of implementation. In the end however, the value is clear and the investment low. Engaging users with loyalty programs for the sake of retaining business has been shown to yield a positive impact on a business time and time again - but not how you may think.
See the full story at: http://www.websitemagazine.com/content/blogs/posts/pages/loyalty-programs-as-a-customer-retention-tactic.aspx
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