You gotta wonder where online advertising is headed after you've sat through a full day of sessions at a conference -- thrown by Ad Age, no less -- and there are no ads. Well, maybe a couple of ads.
Three, tops. But what was remarkable about the first day of Ad Age Digital was the near-complete absence of advertising and its attendant disciplines, such as media buying, selling, and planning. Union Square Ventures' Fred Wilson set the tone during his keynote on earned media, or "media you earn and you don't buy. Paid media and earned media go hand-in-hand. Marketers are buying media when they could earn it, and earn it much less expensively."
Is it just the recession, or is media buying suffering an irredeemable hit?
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