As you know, Facebook can be an invaluable source of marketing for your ecommerce business. However, keeping up with the ever-evolving social bookmarking service is a challenge. Facebook has rolled out changes to Business Pages that directly influence how you use them and how your fans can interact with you on Facebook.
To help you adjust, we take an in-depth look at recent changes made to Business Pages. Plus, we offer tips on how to use new features, such as status updates and Wall feeds to better connect with your Facebook fans.
The New Wall and Tabs Layout
The new Business Pages are designed to make your page look more like a personal profile page on Facebook. If you think of the new Page layout as being divided into three columns, the left-most column is where your brand logo, information, fans, links and admin tool links are located.
The center column, like the new personal profile pages, is the largest by width and importance. This center column is divided into tabs, with the Wall tab being the default. Here the Facebook mini-feed and Wall have been merged into a Twitter-style update feed that puts an emphasis on "what's new" updates on Facebook.
See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3812101