It's easy enough to use Twitter, but businesses have to use social media marketing in the same way they use any form of marketing -- with a business plan and knowledge -- to be successful.
Avoid Common Business Twitter Mistakes
It is important to remember that Twitter is just a tool that can be helpful to a business, if you follow the social media rule of thumb. One in every 12 tweets can be about you. The rest of the time you should be answering questions and offer helpful information and share links.
For the most part, a business cannot realistically run a social media campaign in-house. "Most businesses simply haven't spent enough time listening, lurking and understanding the lay of the land in social media. Smart companies hire experienced consultants to help them plan their strategy and to coach their internal team on how to participate effectively."
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