Recently in e-commerce search engine marketing and analytics news:
• iPerceptions and Web analytics guru Avinash Kaushik announce an upgrade to their free online survey service.
• Logic361 announces its "SEM Opportunity Dashboard" designed to maximize pay-per-click campaigns.
• Plus, Yahoo's testing of rich media ads in paid search listings show promise for prosperity. • Finally, we provide links to a Google Analytics guide and Website Optimizer's new YouTube channel.
Ask and Ye Shall Receive: Online Survey Segmentation
Beginning this week, e-commerce site owners can use 4Q to capture visitor feedback on "path-to-site" and visit frequency, gaining the ability to segment responses by visitor group and type. 4Q users can cross-tabulate these data points with the core 4Q insights on task completion and site satisfaction to gain a clearer understanding of how well their sites are catering to the needs of their diverse visitor segments, according to the company.
See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3806396
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