In "Keyword Analysis Exercise," we took a deep dive into answering questions about the role keyword density plays in search engine results.
Using one of my favorite tools to answer the question, we determined there's no magic equation that can be factored into producing better results. However, we determined that if you want a Web page to be found for a particular keyword phrase, you better put the words on the page. While this seems like a no-brainer to most of the folks in the SEO industry, it's a concept many people fail to grasp.
Let's start looking at some of the other signals that Web pages send to the search engines that help determine the overall relevance of the content to the query. Namely, inbound links.
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