For several years, search engine optimizationconsultants and agencies have faced one major challenge, beyond keeping up with ever-changing organic ranking algorithms: lack of implemented recommendations. What causes this "implementation paralysis"? The answer is typically grouped into three areas:
1. Technology barriers.
2. The approval process.
3. Ownership issues within the site's organization.
Let's look at some examples of each of these results-paralyzing factors, and some ways to avoid or mitigate them.
Technology Barriers to SEO Implementations
Working with an organization that produces both HTML Web sites and major e-commerce platforms with IBM and Microsoft technologies on a regular basis has allowed me to observe and help overcome technology roadblocks frequently over the past few years. Having an internal team of more than 200 e-commerce engineers and dozens of Web designers who are eager to work with us (the search and media practice and specifically our SEO teams) in developing search-friendly sites and platforms streamlines the SEO process when it comes to dealing with technology issues.
See the full story at: http://searchenginewatch.com/sew_email/experts/sem_crossfire
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