Remember, prospects want to know, "What's in it for me?" and they continually ask themselves, "Why should buy I from you instead of from someone else?" You should be asking yourself the same questions. Once you have a convincing answer, you can direct your online marketing to persuade others. The answer to these questions is what's known in marketing as your value proposition or unique selling proposition and every business needs one in order to efficiently direct their marketing.
Chances are, if you have a profitable local business, then you already have at least one good value proposition or you wouldn't have very many customers. However, you may not be defining it clearly or communicating it well to others. So, stop and think about why the customers you have now buy from you and use this message in your marketing.
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