It's not unusual for certain individuals within an online organization to be under the mistaken impression that natural search engine optimization efforts are free. It doesn't help that Google returns over 5 million results for "seo is free," either. Google does, however, return only 5,000 or so results for an exact match on the search query "seo is free."
Relatively speaking, this disparity in Google results could be interpreted that 99.999 percent of the people associated with an online organization believe that SEO is free. Of course, the data could be construed inversely to support the observation that that 0.001 percent of those in an online organization understand that SEO isn't free.
Of course, there's a myriad of free SEO tools and quick-hit auditing services to help people diagnose their sites' SEO performance and a seemingly infinite profusion of free advice on how to do SEOyourself. As a result, it's completely fair to say that industry players and so-called experts like myself actually contribute to the erroneous notion that SEO is free.
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