February 2009 Archives

Facebook How-To Guide: Create Business Pages and Ad Campaigns

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Website Marketing
on February 27, 2009 11:16 AM | | Comments (0) | TrackBacks (0)

Social networking site, Facebook, is used by more than 150 million people to share personal information with friends online. The site celebrated its fifth-year anniversary yesterday and is continuing to attract members with demographics that could serve e-tailers well in terms of extending market reach and increasing branding.

Getting Started: Get your Business on Facebook To get started you will need to visit the Facebook Advertising page. Here you will find tabs to access the following business options:

• Advertising: Businesses use this tab to create adverts that will run on Facebook pages

• Pages: Businesses use Pages to create a presence on Facebook that will let others join your page as a fan

• Connect: Facebook connect lets users seamlessly connect their Facebook account and information to your site.

• Facebook Share: Design a button for your site to make joining your Facebook Page easy for your customers

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3800976

SEO Is Not Free

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Website Marketing
on February 26, 2009 12:24 PM | | Comments (0) | TrackBacks (0)

It's not unusual for certain individuals within an online organization to be under the mistaken impression that natural search engine optimization efforts are free. It doesn't help that Google returns over 5 million results for "seo is free," either. Google does, however, return only 5,000 or so results for an exact match on the search query "seo is free."

Relatively speaking, this disparity in Google results could be interpreted that 99.999 percent of the people associated with an online organization believe that SEO is free. Of course, the data could be construed inversely to support the observation that that 0.001 percent of those in an online organization understand that SEO isn't free.

Of course, there's a myriad of free SEO tools and quick-hit auditing services to help people diagnose their sites' SEO performance and a seemingly infinite profusion of free advice on how to do SEOyourself. As a result, it's completely fair to say that industry players and so-called experts like myself actually contribute to the erroneous notion that SEO is free.

See the full story at: http://www.clickz.com/3632902

Online Video Ads: Affiliate, AdWords News, SEO Tips, Trends

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Website Marketing
on February 25, 2009 2:40 PM | | Comments (0) | TrackBacks (0)

The use of online video for both ecommerce advertising and marketing, though not entirely common-place, is still increasing. Part of what's driving the trend is that new businesses offering affordable do-it-yourself services continue to roll out more sophisticated features.

Today we round-up some new announcements in the sector, offer an expert's view on trends for 2009 and, finally, provide some resources for optimizing your online video.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3800406

E-Mail Marketing: V-Day Tips, New Tracking Tools

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Website Marketing
on February 24, 2009 12:23 PM | | Comments (0) | TrackBacks (0)

Ka-ching for Cupid: Valentine's Marketing Tips

"Valentine's Day is the perfect time to reach out to potential customers with gift ideas and holiday promotions,". "Holidays can be hectic, especially when trying to find the right gift for that special someone. By giving your customers something of value such as gift ideas and special holiday offers, you are showing them that their interests are the motives behind your campaigns -- building greater trust in your brand." Here are six tips for successful Valentine's email marketing promotions:

1. Promote your special holiday offers up front: Make sure your customers can immediately see that you are offering Valentine's Day specials starting at the subject line. If your customer sees an offer they can't refuse, your email will be opened.

2. Offer gift ideas:Rather than letting your customers browse your site, offer gift ideas. This is a great way to help your customers find the perfect gift. You can even offer a Top 10 Popular Gift section to help aid their search for that special someone.

3. Welcome those last minute shoppers: Let last minute shoppers know that they can shop with you. Offer guaranteed shipping or pick-up options to reel them in to shopping with you. This is a sure way to make an impression with a customer and to make sure they remember you next holiday season.

4. Offer additional incentives: Offering additional offers like online-only coupons, discounts off future purchases, special membership pricings, etc are enticing ways to grab the attention of potentials shoppers.

5. Think outside of the candy box: Flowers, candy and jewelry aren't the only things that make good Valentine's Day gifts. No matter what kind of business you have, think of creative ways for people to want to do business with you. If you are a ski resort, offer discount passes for those buying during a certain time period. If you are a restaurant, offer a special Valentine's Day menu.

6. Gather additional customer information: If you don't already have customer 'friends and family' profile data, Valentine's Day can be a good opportunity to gather additional information from your customers such as important dates for them, friends, family and significant others, including birthdays and anniversaries.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3801251

E-Commerce Design: How to Set Up Web Site Navigation

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Website Marketing
on February 23, 2009 2:36 PM | | Comments (0) | TrackBacks (0)

Possibly the single most important factor that impacts your e-commerce web site's success is its navigation system. For most of your visitors the distance between them successfully completing a purchase at your Web shop and giving up and going elsewhere is a few mouse clicks.

If you can improve your site navigation and deliver to your users what they are looking for quickly and efficiently you have a much better chance of selling to them. In short, poor navigation systems cost you sales.

Designing an effective navigation system isn't difficult but it does require some understanding of what makes a good navigation system in general and what will appeal to your customers in particular.

There are two important factors in designing a Web navigation system, one is adhering to the basic rules that apply to navigation and the second is to give your visitors what they, in particular, need.

The Basics of a Navigation System

As much as some of us like to be individual there are benefits to be gained on the Web in being just like everyone else. If you design your navigation system like nearly every other site's navigation system then your customers will find your site easy to use because they'll be used to that method of moving around, even if they haven't visited your site before.

The basic rules pertaining to a Web navigation system are:

1. The navigation system should appear on every page of your site.

2. The navigation system should appear in the same position on every page.

3. You should use the same navigation system on every page and not change its design.

See the full story at: http://www.ecommerce-guide.com//article.php/3801826

www.JoeyPero.com Site Launch!

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Website Marketing
on February 19, 2009 12:30 PM | | Comments (0) | TrackBacks (0)

7strategy just launched JoeyPero.com new website design! JoeyPero website is a tribute for Resonance, the new record of this talented musician.

Check it out here... www.JoeyPero.com

Advanced Link Building Tactics and Techniques

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Website Marketing
on February 11, 2009 8:26 AM | | Comments (0) | TrackBacks (0)

The more time you spend promoting your website, the more you find there are not actually any advanced link building methods -- no silver bullets to catapult you to top of search rankings. If you're disappointed, don't be. Consider the realization a major step in your link building education. All is not lost. Don't lose your composure; what we need is to think creatively.

Advanced link building requires you fear nothing (e.g. rebukes from others) and are willing to sacrifice everything (the efficacy of the brand) if they (the advanced methods) don't work out (i.e. penalties) when leveraging available opportunities to build links. That being said, we actually need to go beyond just being creative with link building efforts. We need to completely redefine the link building box we're thinking outside of. Remember that link building is a moving target, because search engines change their algorithm frequently, that it is a long term process, and there is no silver bullet. Moving forward all the while with traditional link building will yield the best results. As in life, there are no shortcuts - so don't expect them.

However, I've tapped my creative reserve and personal experience to share a few solid ideas you may have never thought of to build links. Some might consider these link building options gray hat (or even black hat, depending), but they do work and that is reason enough to consider them. In the end you'll find that the best, most creative link building efforts have yet to be discovered.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/pages/advanced-link-building-tactics-and-techniques.aspx

Intermediate Link Building Tactics & Resolutions for 2009

By
Website Marketing
on February 10, 2009 9:13 AM | | Comments (0) | TrackBacks (0)
Without further a due, let's look at some intermediary link-building techniques, and some resolutions to make it happen in 2009,

Design Website Themes & Templates For Your Industry: If you've ever designed a website on your own or paid a web designer to create one (or more) then you know how time consuming it is and in turn how valuable that work is to those who don't have those skills. This is precisely why there is value in designing website themes and templates for your clients, members of your industry and even readers of your weblog.

Develop Widgets/Plugins for Users

Purchase Existing Domains

Start an Affiliate Program

To see the full story Click Here

Basic Link Building Tactics and Resolutions for 2009

By
Website Marketing
on February 9, 2009 8:40 AM | | Comments (0) | TrackBacks (0)
Even in the age of hyper-personalization and geo-location in search, the number of inbound links pointing to your site is still the most important aspect of developing and securing top search engine positions. That's right, it's not about internal linking structure, keyword density or the presence or absence of title tags - it's about getting websites to link to yours. So how do you do that in 2009?

Link building hasn't really changed much over the years and it probably won't in 2009 either. Link building involves getting other Web sites to link to your site. The creativity we apply to link building however is what separates the high-rankers from the non-rankers. Think of link-building as a word of mouth recommendation; the more dramatic, compelling and interesting the recommendation, the more believable and attractive the proposition of visiting becomes for the user.

In the eyes of search engines, it's both the quality and quantity of recommendations that matter. It's not about making sure your site is worth a link (it is expected that our sites satisfies even the most critical user), it's about going out and getting them. That concept understood, let's look at few basic link building tactics you can (and perhaps should) employ in 2009.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/pages/basic-link-building-tactics-and-resolutions-for-2009.aspx

Why Should I Buy From You?

By
Website Marketing
on February 5, 2009 8:58 AM | | Comments (0) | TrackBacks (0)
Very few businesses lack competition. For most, the products they sell and services they provide are available elsewhere. So, in marketing, it's key to convince potential customers you are better than rivals.

Remember, prospects want to know, "What's in it for me?" and they continually ask themselves, "Why should buy I from you instead of from someone else?" You should be asking yourself the same questions. Once you have a convincing answer, you can direct your online marketing to persuade others. The answer to these questions is what's known in marketing as your value proposition or unique selling proposition and every business needs one in order to efficiently direct their marketing.

Chances are, if you have a profitable local business, then you already have at least one good value proposition or you wouldn't have very many customers. However, you may not be defining it clearly or communicating it well to others. So, stop and think about why the customers you have now buy from you and use this message in your marketing.

See the full story at: http://www.clickz.com/clickz_email_experts/search/local_search/local/newsletter

Using Search and E-mail to Acquire Customers

By
Website Marketing
on February 4, 2009 8:46 AM | | Comments (0) | TrackBacks (0)
Aside from deciding on which search marketing tactic to employ -- paid, organic, or both --- there are other online marketing tactics at our disposal for driving qualified traffic to a Web site and to begin building a relationship with our target audience.

Of these, email marketing is one of the most well-known and used. E-mail marketing, electronic customer relationship marketing (eCRM), database marketing -- whatever you want to call it -- plays a key role in most well-honed digital marketing programs.

Email marketing enables you to reach out to customers or prospects with targeted communications and perhaps inspire some sort of action or dialogue with your brand or company. It's the obvious follow-up to customer lead-generation activities, including customer database building, and the perfect way to begin building a one-to-one relationship with your consumer. By asking questions in your registration form to help build a customer profile, you can attach specific attributes or behaviors to groups of consumers or even individual consumers, then customize the messaging to each group or individual. And all other things being equal, the more customized and personalized the message, the more likely it is to be read, understood, and acted on.

This is precisely why you might get e-mail from your ISP touting its latest offer to you by name ("Hey Julie!"), with imagery that reflects your demographic (young professional) and copy that highlights your loyalty ("To reward you for your ongoing commitment to us..."). Based on the profile associated with my account, I fall into a specific customer segment and therefore get messaging carefully tailored to what they think will compel me to take action.

So why is a search marketing expert writing so much about e-mail marketing? By using email marketing in tandem with your search activities, you can more effectively reach out to and engage with your audience.

Just like with organic search engine optimization (SEO) and paid search engine marketing (SEM), certain synergies can be achieved by ensuring that search and e-mail activities are well timed and coordinated.

See the full story at:http://www.clickz.com/3632597

E-Commerce Marketing Tips for Valentine's Day

By
Website Marketing
on February 3, 2009 9:20 AM | | Comments (0) | TrackBacks (0)
Ah, Valentine's Day, a time of hearts and flowers, chocolate and jewelry -- and some of the cleverest, most heartfelt email marketing campaigns. Even if your e commerce business isn't in the business of selling chocolate or jewelry or flowers, if you aren't capitalizing on Valentine's Day, you could find your heart broken and your site abandoned.

Check these marketing tips for Valentine's Day:
• Show Your Customers You Love Them via YouTube
• Use Facebook to promote your store
• Use E-mail, Cross-Marketing and Special Promotions
• Create a Special Valentine's Day Product or Service .
• Don't Forget That Aspiring Cupids Love Coupons
• And Remember, Valentine's Day Isn't Just for Lovers -- or Retailers

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3798501
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This page is an archive of entries from February 2009 listed from newest to oldest.

January 2009 is the previous archive.

March 2009 is the next archive.

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