Every year or so, I look closely at search engine marketing (SEM) best practices for launching a redesigned site. Over the last four or five years, much of the advice has stayed the same. Today, however, I discuss some techniques that may have changed since the last time you launched a site update.
Rapid Crawling and Indexing
Launching a redesigned site can create a bumpy ride as old content moves to different locations. Assuming most of your pages are complete and ready for prime time, expediting the crawling and indexing of your new pages is the most important SEM-related issue to execute efficiently.
One easy way to do this is to include your new URLs in your XML site map feed the minute the new site is live. That's not new. But for over a year, Google has offered exceptionally flexible XML site map submission on which few sites seem to capitalize.
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