If you're a large media brand, your traffic, especially your search traffic, is probably high. But how's your traffic growth? In other words, your bosses might ask: "What have you done for us lately?" Today's column points out three tips for larger search engine marketing companies and content publishers, including what they can do to increase visibility and properly utilize the assets they've spent years developing.
Pay Attention to the Entire Keyword Curve
If you're in any sort of news organization (hard or soft news, entertainment, sports, etc.), your target keyword spectrum many include any of the following term types, as well as many more
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