In this economic environment, many organizations want to use email marketing more effectively. List maintenance and growth are critical. The constant attrition from churn, unsubscribes, and complaints places a downward pressure on lists and presents challenges to marketers trying to maintain program efficacy.
Most organizations also have only a fraction of their customers' e-mail addresses. Eventually this leads to the topic of e-mail append.
I've written before about how to perform e-mail append successfully.
See the full story at: http://www.clickz.com/clickz_email_experts/em_mkt/opt/newsletter
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