"No more design guess." Those four simple words summarize what it means to have a site optimization program leveraging A/B or multivariate testing and behavioral targeting. Now, you can say the value isn't in reducing guesses but in maximizing site performance based on business goals. But the way we do that is to reduce guesses or gambles.
You can even get it down to three words: "no more guesses." No more guesses about design -- and many other things. If we have defined site goals, understand the impact of different behaviors on our sites and are really looking to maximize site performance, we may want to look at reducing the guesses for key pages and throughout the site in a number of areas, including:
• Visual web design
• Layout/information architecture
• Calls to action • Offers • Pricing
• Copy
See the full story at: http://www.clickz.com/3632334
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